Publishers must pass sub ID information using {aff_sub}. Lingokids is the best English learning app for kids aged 2-8. Now featuring content from Oxford University Press. Conversion Flow: Pixel fires when user signs up to 30 day free trial by submitting their email address after installing and opening app. KPI: Advertiser is looking for a minimum of 30% free trial to paying user rate 30 days following sign up to the free trial. Publishers that do not meet this requirement will be paused. Advertiser may chargeback for not real users. • Traffic with a CTI rate lower than 0.1% is deemed potentially less acceptable traffic and may be charged back • Click Injection - installs coming within 10 seconds or less from the time of the click may be charged back • Click Spamming – publishers with less than 50% of installs occurring within the first hour after click may have installs charged back • OS Version – publishers with unexpected rates of installs from old operating systems may have leads charged back • Anonymous IP – publishers with high rates of installs from anonymous IP addresses may have leads charged back Restrictions:Adult traffic and placements demonstrating violence, gambling or other themes unsuitable for children are strictly prohibited. Publishers must pass sub ID information using {aff_sub}.

GlobalWide Media