Enjoy a more premium car service in minutes with Addison Lee. Choose the space of a Ford Galaxy, the restful quiet of a Toyota Prius or the smooth comfort of an executive Mercedes. Booking a minicab with the Addison Lee app is quicker than hailing a taxi and our average fares are cheaper than you might think - up to 30% less than other taxi's on accounts. Download the app now and get 10 off your first app booking with promo code HELLO10. Catching a red eye? Heathrow, Gatwick, Stansted, Luton or Manchester airport we ve got it covered. Prebook your airport transfer up-to 3 months in advance and let your cab driver help with the bags. Prebook your journey and then realize you're not ready for your car yet? Don't worry, just Snooze it. You can Snooze for up to an hour. Pixel/Postback fires on completed First Booking only. The users are able to book Addison Lee taxi in Greater London or Manchester only. First Booking (paid) = paid event As the default conversion is unpaid install, $0 rate will be displayed on offer. The 10 GBP payout is reflected in the secondary paid first ride event. KPIs: - Traffic with a CTI rate lower than 0.1% is deemed potentially less acceptable traffic and may be charged back - Publishers running mobile web traffic must use site blacklist provided – any breach in brand safety will be monitored. Any installs coming from blacklisted sites may be charged back - Click Injection – installs coming within 10 seconds or less from the time of the click will be charged back - Click Spamming – publishers with less than 50% of installs occurring within the first hour after click may have installs charged back - OS Version – publishers with unexpected rates of installs from old operating systems may have leads charged back - Misattribution – A lead will be considered misattributed and charged back if: it comes from a different country than corresponding click, it comes from a different device than corresponding click, or it comes from an anonymous proxy. Restrictions: Publishers must not promote on blacklisted domains. Please find and download domain blacklist information from the ‘Optizmo Suppression Links’ tab. • No Incent allowed • No Drugs and drug paraphernalia – IAB26-1 (Illegal Content) • No File sharing apps – IAB26-4 (Copyright Infringement) • No Weapons and weapons accessories – IAB26-1 (Illegal Content) • No Adult sexual content – IAB25-3 (Pornography) • No Content infringing copyrighted materials – IAB26-4 (Copyright Infringement) • No Hate content, sensitive topics and violence – IAB25-5 (Hate Content), IAB25-2 (Extreme Graphic/Explicit Violence) • No Software downloads, spyware and illegal hacking – IAB26-3 (Spyware/Malware) • No Illegal products and services – IAB26-1 (Illegal Content) • No Tobacco and tobacco accessories – IAB9-9 (Cigars) The users are able to book Addison Lee taxi in Greater London or Manchester only.

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