Hard KPI : Suspected ad fraud that Protect360 post attribution ORDER FLOW:
step 1: user clicks on creative/affiliate link and is forwarded to Play Store
step 2: user downloads the App on their Android
step 3: user opens the App after download, normally within 24 hours. Conversions happening up to three days later will also be attributed; but, due to technical properties of the tracking method, accuracy decreases the longer the time elapsed between the download and the opening of the App
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