KPI's - D30 ROAS - 100%All traffic should be passing back the following for compliance and optimization purposes: a. sub= Click ID (Mandatory) b. sub2= Left blank for optional optimization c. sub3= CreativeID or CreativeName (Mandatory) d. sub4= Left blank for optional optimization e. sub5= PlacementID/SiteID or AppName (Mandatory) f. ios_idfa= (Mandatory if sending In-App Inventory) g. google_aid= (Mandatory if sending In-App Inventory) Campaign Restrictions: - Installs coming through geos other than those that the Offer is currently running in will be flagged and may result in a chargeback. - Installs with abnormal post install events such as missing funnels through postbacks events will be flagged and may result in a chargeback. - Installs that comes within 15 seconds and less from the click may be rejected and results a potential chargeback and any SiteID/SubID/Placements get flagged with more than 40% not achieving this timeframe, all installs might be subject to rejection and may result in a chargeback. - Installs coming in later than 4 hours after the click will be flagged and may result in a chargeback and any SiteID/SubID/Placements get flagged with more than 40% not achieving this timeframe, all installs might be subject to rejection and may result in a chargeback. - Installs coming through App Versions that are 3 versions from the most current operating system available will be flagged. If the total flagged installs is more than 10% of overall installs (on site ID level), these installs with old app versions can be rejected. For iOS, 90% of leads should come from OS versions that are a min of 11.4 or higher. For Android, 90% of installs should come from OS versions of 6.0 or higher. After optimization, we are looking to achieve a min CR of 0.04%

Doberman Media