Campaign Title: Twitter Campaign Description: From breaking news and entertainment to sports, politics, and everyday interests, when it happens in the world, it happens on Twitter first. See all sides of the story. Join the conversation. Watch live streaming events. Twitter is what’s happening in the world and what people are talking about right now. Media Company acknowledges that Advertiser may not want its Ads placed adjacent to content that promotes pornography, violence, or the use of firearms, contains obscene language, or falls within another category (“Editorial Adjacency Guidelines”). Key Performance Indicators (KPI’s): - Campaign converts after a new user installs the app and the completes a registration - This campaign only accepts in app inventory and requires device IDs. **MIN CR: 0.03%** - Requires iOS 9.0 Include pass back info: All traffic should be passing back the following for compliance and optimization purposes: a. sub=Click ID (Mandatory) b. sub2= Left blank for optional optimization c. sub3=CreativeID or CreativeName (Mandatory) d. sub4= Left blank for optional optimization e. sub5=PlacementID/SiteID or AppName (Mandatory) f. ios_idfa= (Mandatory if sending In-App Inventory) g. google_aid=(Mandatory if sending In-App Inventory) Campaign Restrictions: - Installs coming through geos other than those that the Offer is currently running in will be flagged and may result in a chargeback. - Installs with abnormal post install events such as missing funnels through postbacks events will be flagged and may result in a chargeback. - Installs that comes within 15 seconds and less from the click may be rejected and results a potential chargeback and any SiteID/SubID/Placements get flagged with more than 40% not achieving this timeframe, all installs might be subject to rejection and may result in a chargeback. - Installs coming in later than 4 hours after the click will be flagged and may result in a chargeback and any SiteID/SubID/Placements get flagged with more than 40% not achieving this timeframe, all installs might be subject to rejection and may result in a chargeback. - Installs coming through App Versions that are 3 versions from the most current operating system available will be flagged. If the total flagged installs is more than 10% of overall installs (on site ID level), these installs with old app versions can be rejected. After optimization, we are looking to achieve a min CR of 0.03%

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