Haven Life created an easier and affordable option for buying term life insurance online in minutes. Insights: Converts best on Social and Native, targeted at 25-35 year olds (VERY IMPORTANT) Guidelines & Restrictions: All banners and bridge pages should be approved in advance. Paid Search Terms: Affiliate is not allowed to bid on any paid search term including Haven Life or any concatenation of Haven Life without express written permission from Haven Life including, but not limited to the following list. Haven Life Havenlife Haven Life Insurance Haven Insurance Haven Life Mass Mutual Haven Life Mass Mutual Insurance Haven LLife Haven Insure Promotion Allowed: Display, Email, Social, Search, Native Promotion Not Allowed: No Incentives, No Brand Bidding, No Coreg, No Adult, No PPV Desktop Allowed: YES Mobile Devices Allowed: All Carriers Allowed: All Conversion Process: Lead SOI (Pixel fires after 2 page submits)

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