KPI - ***NO REBROKING*** [Conversion Requirement] IDFA / Google ADID (Device ID) Required in order to record a Conversion please pass GAID / IDFA  under {sub6} app-packagname(Bundle ID)  {sub7} [Hard Kpi1] User is redirected to download the app; User should install and open the app for a few minutes; *Retention level must be kept around 35% to 39%. Excessively high retention rate can lead to additional doubts and deductions from advertiser due to suspected fraud* Daily day1 retention rate >30%: 100% payment Daily day1 retention rate 20%> ~ ≤ 30%：Pay according to proportion Daily day1 retention rate 15%≤ ~ ≤ 20%：Pay 50% Daily day1 retention rate ＜15%: no payment [Hard Kpi2] If monthly ROAS30% will be deducted -Fraud traffic will be deducted. [Soft KPI] Character >50% ; day1ROI >15%; day7 ROI >50% **In case of severe fraud traffic, additional deduction might be carried out, including but not limited on character creation rate, level achievement, duplicate IP, retention wave, purchase order data, mismatching geo, anomalies CTIT, etc. -Non-incentive CPA with banner and video,no push,no pop, no adult,No hijacking,No redirect and no any false traffic

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