KPI:BetterMe helps you achieve your personal wellness objectives by building and modifying your meal and workout plans.Thousands of satisfied customers have rated the app 5 stars and left their enthusiastic reviews on GooglePlay and AppStore. BetterMe let, Traffic Restrictions : Need minimum OS Android 7.0+ and iOS 12.0+ for all offers No adult, No sms, No email traffic. BOT and fraud traffic will not be accepted GAID/IDFA is a mandatory parameter No SDK fraud activity, No duplicate Device ID/ GAID 2. TTI Thresholds: a. Low time to install (LTTI) : No installs within 15 secs. Installs within 30 secs, should not be more than 20%. b. High time to install (HTTI): Install happening after 24 hours of the click time, should not be more than 15%. 3. OS Version: No installs from older OS versions 4. App Version: No installs from outdated app versions which aren't live on appstore. 5. Device and region wise traffic trend: The overall delivery should not be concentrated to a few devices or any particular region. Partners would be required to provide proof of genuine traffic if such trend is highlighted. 6. Duplicate IP / device ID fraud 7. Click Spamming and Click injection 2nd RR >20%

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