User Journey – Click ad -> Site landing -> User downloads APK -> User opens -> install counted
Site – https://id.mpl.live
Geo - Indonesia
Attribution – 7 day click
Postbacks passed : Install, Open, registration, 3 Games played, All purchases
Fraud Rules:
1. Wrong Install Country - Installs coming through countries other than Indonesia will be flagged.
2. Click Injection - Installs that come within 10 seconds or less from the click would be rejected.
3. Click Spamming - Site IDs with less than 14% installs occurring between 10sec and 2 hours of the clicks are flagged and all installs coming from that Site ID would be rejected. (Minimum installs = 50)
4. Fraud incent (Day 2 retention below 4%) Calculated on a site ID basis (Minimum installs = 50)
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