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Description

Description:

This campaign is looking for homeowners that are in need of new carpets
or flooring for their home. This campaign is specifically for new carpet
installations.

Compliance
Guidelines:

-This campaign requires all creatives to be approved. To have
your application approved please submit creatives here within
24 hours after applying**Please be advised that this campaign may require additional creative approval on the buyer's side if advertising is branded as "Empire Today", and this process can take up to 3 weeks. Your understanding and patience is appreciated during this time.-A note for ALL new publishers (as of January 7th, 2016): A 25 paid call per day cap will be in effect for the first 10-14 days. After a thorough traffic review is done, the advertiser will decide if the cap is to be lifted.

-Publishers must not bid on ANY Empire related terms, for example: Empire Carpet, EmpireCarpet, Empire Flooring, Empirefloors, 800-588-2300, etc.  All should be negatives as phrase and exact match. Publishers cannot use any of these terms misspelled.

-Publishers must target specific zip codes found here

-No branded search (Ads cannot show up in search results for branded
terms)

-Cannot use Empire Today in keywords or in your URL

-If branding as “Empire Today” you must use the creatives provided by Empire Today, LLC (“Empire”) in full with all disclaimers and proprietary notices; no alterations, additions or combinations are permitted to Empire ad copy, colors, images, or logos to avoid
misrepresentation-Generic creatives with NO Empire Today verbiage, images or branding will be approved faster

-No rewards / incentive traffic

-No lead form / co-reg / SMS traffic-No email traffic

-Please speak with a Sales Manager if you have any questions
about creatives or specific Promotional Methods

Targeting Ideas
& Suggestions:

-Keywords for carpet and flooring installation-Target users looking for new installs of carpet and flooring

-Focus on different types of carpet or flooring including the following product categories and styles:Carpet: Plush & Texture, Pattern, Frieze; Twister, Berber, LoopIndoor/OutdoorHardwood: Oak, Maple, Hickory, Cherry, Bamboo, Cork, Acacia, Brazilian Cherry, SapelliLaminateLuxury Vinyl: Stone Look, Ceramic LookVinyl Sheet: Stone Look, Wood LookTile: Porcelain, Ceramic