Description:This campaign is looking to connect callers in need of lawn care or tree and shrub care. TruGreen is one of the most trusted names in the lawn care industry, boasting their Healthy Lawn Guarantee and scientifically tailored approach.It is a direct campaign to TruGreen (www.trugreen.com) absolutely NO brand bidding on TruGreen or TruGreen related terms or misspellings; NO TruGreen branded terms in keywords, landing pages, or ad copy. All creatives will need to be approved, including a full user experience. Compliance Guidelines:-This campaign requires all creatives to be approved. To have your application approved please submit creatives to [email protected] after applying to the campaign**Please be advised that this campaign requires additional creative approval on the buyer's side, and this process can take up to 3 weeks. Your understanding and patience is appreciated during this time.All submissions should be free of:1. Grammatical errors2. Offers that the business doesn’t support3. Blurry or grainy images4. Ad copy with dynamic keyword insertion5. Branded termsAll submissions should include:1. A clear placeholder phone number (e.g. 888-888-8888)2. Advise if the SEM tactics will be call only (site URL should still be professional)3. Three lines of ad copy, no greater than 35 characters for paid search ads4. URL address that is compatible for viewing on a mobile device5. Business hours that match campaign business hours, or don’t include at all-Search ONLY-No email / app / rewards / incentive traffic -No lead form / co-reg / SMS traffic-Please speak with your Account Manager if you have any questions about specific Promotional Methods Targeting Ideas & Suggestions:-Target callers who are looking for lawn care only-Callers must be interested in booking an appointment-Avoid existing callers/customer service calls

RingPartner