Tag Archive | "pinterest"

How To Get Your Hands On Pinterest’s Analytics Tool

Pinterest has launched their very own Pinterest web analytics tool. It’ll allow you to track each and every pin and like users have with your content. Finally you’ll be able to tell how cool Pinterest users think your content is.

How pinteresting indeed Pinterest. Here’s a screenshot of what the analytics system looks like.

pinterest analytics

If you want to get access you’ll have to jump through a couple of hoops first.

1. Get early access to Pinterest’s new look.
2. Make sure you have a verified website. If you have a website listed on your profile with a check mark next to it, you’re verified. If not, follow these steps to verify.
3. Once your website is verified, go to the top right menu and click on Analytics.

Some are saying that this analytics launch is simply a step toward monetization for the image based social network:

The analytics tool is an early stage effort to monetize the content-based micro social networking service. Pinterest’s blog post even hints at a rapid expansion of this sort of service: “Over the coming months, we hope to add new tools and more detailed insights, so let us know what else you would like to see.”
source

The announcement has made waves already. Amongst the speculation of monetization has also been a major hurdle for an existing Pinterest based analytics company. Formerly known as Pinfluenzer they have rebranded and are now called Piqora.

Piqora owner Sharad Verma had this to say about the name change:

Though Verma insists that the name change isn’t a departure from its core offering as a Pinterest-centric tool, the new name and new product indicates Verma’s continued efforts to broaden his company’s offerings.
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Whether Pinterest is on the move toward monetization or not – we all get the benefit of analytics. Finally you’ll be able to see exactly what people appreciate about your content from a Pinterest perspective.

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Affiliate Marketing on Pinterest Part 2

Last week we talked about the future of affiliate marketing on Pinterest. Since the crackdown on affiliate links on Pinterest pictures, it’s become nearly impossible to make direct affiliate sales from Pinterest traffic. While we may not be able to directly link to a product with our affiliate link we can link to the product on our own website. That’s where we monetize. Our own websites.

There’s a bit of science and art that goes into creating a “persona profile.” If you missed it, go back and read part 1 of this series to find out how to develop a persona. In this part, we’re going to focus on taking what we know about our persona and building our Pinterest profile.

Setup Your Account

Pinterest accounts are by invite only. You can get an invite easily by requesting one on their homepage. See the image below.

get a pinterest invite

It may take a day or two before you get the invite, sit tight. You can then use this account to create new invites for other personas, if you wish.

In the mean-time, be sure to have your profile info ready. Have an image and a short snippet of info about you (or your persona). You may want to practice writing this short bio info a couple of times. It may not come out very natural your first crack at it. Remember to try and put yourself in that person’s shoes. What do they like, how do they act, what’s motivates them? When you answer those questions it will become very clear.

Build Up A Presence

Now that you’ve got a profile and you’ve uploaded a picture of yourself or your persona you need to build a presence. It’s pretty simple really… What makes Pinterest work?

Pinterest is a social network focused on uploading and sharing pictures!

So it’s time to get social and start pinning.

Step 1 – Repin

Start browsing Pinterest. Repin products and pictures that relate to golf. But don’t stop there. We really want to make this profile top notch. Repin things that you believe your persona would be interested in.

Remember our golf persona? He was a fifty something, affluent, caucasian male.

What do you think rich, old, white guys like? (sorry for the crude description)

Well… I’m going to take a guess and say that guy likes stuff like BMW’s, steak, beautiful women, and sandy beaches.

Yes – I’m sort of playing off of stereotypes. As much as people detest stereotypes they exist for a reason.

Repin stuff within your persona’s “world” – not just golf stuff.

Step 2 – Like

When you repin – hit the like button too.

You can also simply hit the like button on some photos when you’re browsing… keep it real!

Step 3 – Follow

Find pictures of golf that you really liked and repined? Follow that guy or gal. They’re obviously in your target market.

Step 4 – Pin

This is opportunity to pin product images from your affiliate site. Remember, in part 1 we built an affiliate site focused on golf products? You should have many pages dedicated to a single product.

Each of those pages should have an image of the product you want to sell. Take the url and Pin it. Pinterest will let you pick which image on the page you want to use. Pick the one of the product!

Don’t over do this in the beginning. Yes it’s true that this is what makes this strategy work. But Pinterest doesn’t want you to self promote in excess.

pinterest-pinboard-600

img source

Promote Your Account

Simply being active on Pinterest is going to help here. In particular repining will get attention of others. However to take it up a notch we’re going to do the following…

Commenting – Yep, you’re going to have to converse with people. It’s not that big of a deal. Simply comment on pictures that strike your fancy. Do yourself a favor and make the comment worth reading… not just the generic “Great pic!” garbage. That gets no one’s attention.

Submit to Pinfaves.com – This is a little known Pinterest treasure. Pinfaves is like a bookmarking site for Pinterest. Think of it like digg.com or delicious. Submit your repins here as well as dropping in a few pins of your affiliate products from time to time. Don’t over do it though. You’ll get shut down. Try to stick to a 3 to 1 ratio.

Cross Post Your Pins on Social Media – Again, you’ll want to be mindful of how much you’re doing this. You may start to annoy the people that like your page or follow you. Once a day is a good schedule to shoot for.

So what does all of this do for you?

After a month or two of following this you’re going to have a legitimate Pinterest profile that can and will drive traffic to your affiliate site. Will you make a million dollars off of this strategy? No… probably not. But you will have undoubtedly built a traffic source to diversify your overall traffic strategy. That my friends, is never a bad thing.

Have any super ninja Pinterest promotion tricks? Please share with the rest of us in the comments.

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Spammers Are Killing It on Pintrest

As all massively popular sites discover, there’s a price to pay for popularity.  Today it’s Pinterest’s turn to feel the growing pains of their success.

Spammers are eating up Pinterest at alarming rates.

It’s become so prevalent, so profitable for spammer’s in the know, there’s even a WSO sellingaspambot.  Word to the wise – when bots show up in public forums they’re most likely on their last legs in terms of effectiveness.

Here’s how the spammers are doing it

 1.     Acquire an account (Pinterest acct’s are invite-only)

2.     Generate invites to create new accounts (lots of ‘em)

3.     Auto-confirm accounts

4.     Implement auto-following based on keywords (to create a “human” looking account)

5.     Post Pins of product images with affiliate links built in by the hundreds, if not thousands per day

a.     The most popular bot does this by searching Amazon rss feeds by keyword.  Enter “mp3 player” and you’ll be creating pins of ipods and zunes in no time.

6.     Re-post the most popular pins

a.     The bot simply looks at what’s been most popular on Pinterest and re-pins that in your account inserting your affiliate link.

7.     Repeat indefinitely…

Pretty simple concept really.

Simple and deadly effective (at least until now).  Check out this quote from an interview done with a prolific Pinterest spammer

As the days came my earnings increased and increased and increased. First week of doing this I made around $2,000 which was Feb. 20-29. I stepped my game up and changed the way I was doing some things, and I saw a dramatic increase in my earnings. Went up to $500-800 a day.  Kept at it and for the past two weeks I have made over $1,000 a day with the highest earnings being around $1,900.

source

That’s a lot of cash.  Pretty hard to ignore that kind of money for a lot of folks.  Especially for those with the technical skill to make it happen.

And for those of you who are salivating thinking you’re going to go buy the bot and make a million dollars.  Hear this.

Pinterest knows what’s going on… They’ve been informed and even toldaboutthebotsforsale.  It’s only a matter of time before they pay a skilled technician to reverse engineer the bots and shut them down for good.  And, believe it or not, there are actually ETHICAL ways to profit from Pinterest traffic.  But that’s for another day, another blog post.

On a bright note…Not everyone with the skill is a spammer.  In fact I was just talking with a talented programmer friend last night.  Here’s what he conversation looked like:

Me : “Can you build something like this?”

Mr. S: “not going there even if I could, not my taste”

You can bet your butt he can do it.  I wouldn’t doubt it for a second.  But, as Yoda would say, the ethical fiber is strong with him.

So there you have it.  Which side are you on?  Would you take advantage of Pinterest’s growing pains to make a few bucks?  Or does just the thought of it leave a bad taste in your mouth?  Hit the comments and let me know.

 

This article was brought to you by: Dustin Bow

Dustin Bow is on the cutting edge of Internet Marketing.  His 8 years of experience in SEO, affiliate marketing, teaching, and consulting combines to create a unique voice in our industry.  He writes from an “in the trenches” perspective any level of marketer could find useful in their own campaigns.

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Taking Advantage of the Pinterest Buzz

Unless you’ve been hiding under a rock the past few months you probably get bombarded by buzz about pinterest.com.

For those of you that are living under a rock, Pinterest is a visual-based social networking site that is absolutely exploding. According to most sources I’ve seen Pinterest has grown more than 40x in the past six months and it’s currently in “invite-only” status.

This crazy explosive growth has caught the attention of not only direct advertisers and fortune 500s, but quite a few affiliate marketers as well. For good reason: Pinterest drives a lot of traffic.

In fact Pinterest themselves attempted to monetize “pins” by using a company called skimlinks. The basic process they were was that any “pin” on the site that contained an affiliate link, pinterest changed to include their own affiliate code…thereby earning the affiliate commission. This seems a lot like cookie stuffing to me (although they are not currently using skimlinks).

Now that Pinterest is not currently replacing affiliate codes with their own, some pretty interesting doors open up again (at least for now).

I suggest getting into the Pinterest game early while things are still a testing ground. Nearly every time affiliate marketers really cash in big with a new traffic source…it’s during the wild west days of the explosive growth of that particular service. Once things begin to calm down and stabalize, competition changes as do ad pricing and rules…and many times this wipes out the big easy earnings for affiliates. Who wants to work hard for less money? So get in now and innovate.

As we are able to play more with the Pinterest platform and test our creative marketing methods there, we will be sure to keep you informed.

One quick tip that we are currently using pinterest for is to look at it as a giant split-testing platform for images. Because everything is image-driven on Pinterst and you can see how many people are pinning and re-pinning posts, you can get a decent idea of the power of specific images and imagery. This applies to not only the things that you post of course but to the images everyone posts. This is powerful.

We’ve already started to implement the most popular imagery for things like weightloss directly into our banner buys and it’s working quite well.

Not only do we have hopes for Pinterest to become a solid traffic source, but for the time being it looks like a great place to swipe powerful image ideas. I’d call that a hint if I didn’t just outright spell it out.

Happy pinning!

 

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