Tag Archive | "Penguin update"

Penguin Friendly Backlinks

An Easy Trick For Penguin Friendly Backlinks

One consistent point to come from the now infamous “Penguin” update at Google is a renewed interest in “relevance” of backlinks to your website.

Some decent data showed that sites with a higher percentage of their backlinks coming from pages that could be deemed to be in the same niche “neighborhood” seemed to fare better when Penguin came flapping.

link buildingAnd it makes sense. Only people who do SEO know that you can get backlinks from sites that have no relevance to your own. Totally “natural” webmasters just “write great content” and let the links attract themselves, as is Google’s dream for all of us. Getting links that way means you get mostly links from other webmasters in your niche. Rarely does someone just willingly links out to an unrelated site. So Google has noticed this, and tried to make it a part of the algorithm.

Of course, for those of us really trying to make waves in the search engines, this poses a challenge. Highly relevant backlinks can be hard to get, particularly for affiliates, since whatever market we’re in, a percentage of the “quality” sites in that market frown upon us as the scum of the earth.

The first step to getting more relevant backlinks is of course… to not be the scum of the earth. I don’t want to go on a “quality content” rant like so many others but all affiliates seeking search traffic can afford to create better content; that’s not in question. By this I mean both content for your own sites but also quality content for others in the form of guests posts – an old but underrated form of link building.

Outside of that however, there are other options.

The best way to get more relevant backlinks without hassling other webmasters is to create more relevant properties of your own and use them for backlinks.

It fell out of fashion for some reason, but building wikis, lenses, hubs, and other “social content” type platforms for the purpose of link building now has more value than ever.

You have a site promoting acne creams on someacnedomain.com (fictional) and by building someacnesite.wikidot.com (or any of hundreds of other similar sites) you have a resource for unlimited relevant backlinks to your site, without ever having to write a guest post for some snobby blogger.

Not only that but you have a backlink on a root domain with big “authority”. That helps a lot.

But perhaps most of all, employing this technique gives you a greater chance of traffic too…

It’s been noted that since Penguin, the “domain authority” filter has been jacked way up, meaning that now, sites like Squidoo, Ehow, Blogspot, Youtube etc are ranking better than they ever have. Now by building more hubs like these to get better backlinks, you also give yourself a greater ability to rank for some of your long tail keywords. Want a great traffic tip? Look at your existing search traffic, and on the keywords that are bringing you the most visitors, build out a new hub style site with an exact match URL on the closest keyword you can, create some content, and work on owning an extra listing on that page. Reinforce the rankings by linking them together and you’ve got a slowly developing monopoly on that space.

This technique of properly utilizing hubs like these is old but misunderstood and misused. It;s more important than ever to be implementing now and it allows you to keep Google happy with ease, while claiming more traffic and better rankings. Oh and it’s fast. And easy. Really no reason not to add it to your SEO arsenal if you haven’t already.

Andrew Hansen is an affiliate marketing trainer with more than 6 years of experience in monetizing high converting affiliate offers with free traffic. He’s also the creator of the popular Unstoppable Affiliate course and big fan of Offervault. He doesn’t usually write in 3rd person but he’s grateful to have had the opportunity to do so for you all today :)

Posted in Affiliate MarketingComments (3)

Recovering From Panda & Penguin

There’s been a lot of fuss over zoo animals lately. It’s not without warrant either. Google’s most recent updates have wreaked havoc on SEOs and webmasters alike.

Let’s take a look at what these updates were all about and what you can do to recover from them.

panda

PANDA – What it Was (Roll Out Date April 19th)

Unlike Penguin which targeted spam techniques, Panda was designed to target content that was low quality.

Panda Recovery Suggestions

  • Create unique meta titles and descriptions for every page
  • Remove low quality or duplicate content from your site
  • Reduce your ad to content ratio
  • Increase quality of content (Edit grammar, increase research, include sources)
  • Fix broken links within your site
  • Reduce bounce rate
  • Increase stick rate
  • Decrease site load time

PENGUIN – What It Was (Roll Out Date April 24th)

This was an algorithmic change, as opposed to a human reviewer picking your site out. This update was designed to fight off common spam techniques that game the search engines.

Penguin Focused On The Following:

  • Aggressive exact-match anchor text
  • Overuse of exact-match domains
  • Low-quality article marketing & blog spam
  • Keyword stuffing in internal/outbound links

Penguin Recovery Suggestions

  • Rebuild spammy links with legitimate link sources
  • Repurpose de-ranked site’s content onto a new domain and start over
  • Submit a request to this form for reconsideration (if you think you were incorrectly penalized) – https://docs.google.com/spreadsheet/viewform?formkey=dEVxdmdRWFJRTjRoLWZVTHZkaTBQbkE6MQ
  • Increase quality links pointing to all pages of your site
  • Increase anchor text variation (over linking using the same anchor text was a big factor in this update)
  • Reduce internal link building (reduce does not mean to stop)

These updates shook up the SERPs in a big way. If you were part of the fall out, I’m sorry, I feel your pain. It’s unfortunate but this is part of SEO. This doesn’t mean that SEO is dead. This simply means we have a new set of rules to play by.

Here are general Do’s and Don’ts in the new SEO climate:

DON’T

  • Use spun content on your money site (duh!)
  • Keyword stuff content
  • Over link using the same anchor text
  • Delete Your Links (unless they are on a de-indexed blog network)
  • Fill footers with overly optimized content OR links
  • Buy exact match domains
  • Use doorway pages

DO

  • Use all unique content on money site
  • Create content with large word counts 600+
  • Use a wide variety of anchor text in backlinking to the same page
  • Optimize pages for more than one keyword phrase
  • Use naked links in link building activities (no anchor text)
  • Use aged domains
  • Remove low quality content from your site (spun, low word count, swiped)

Sources:
http://searchengineland.com/penguin-update-peck-your-site-by-mistake-googles-got-a-form-for-that-119698
http://www.hmtweb.com/marketing-blog/google-over-optimization-penalty-exact-match-domains/
http://searchengineland.com/penguin-update-recovery-tips-advice-119650
http://www.seomoz.org/blog/penguins-pandas-and-panic-at-the-zoo
http://www.shoutmeloud.com/how-to-recover-from-google-panda-effect.html

Were you hit by one of these updates? Give us a shout in the comments!

Posted in Search Engine Optimization-SEOComments (16)


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