Posted on 20 March 2013.
It’s been a long time coming, but Yahoo! has now partnered with the two biggest players in search – Google and Bing. Yahoo! is sitting in the middle of what may prove to be a battle over who controls the search ads. Back in February Yahoo! announced their new partnership with Google on contextual advertising. [...]
Posted in PPC2 Comments
Posted on 06 March 2013.
It’s no shock that mobile is taking mind share from advertisers as the rate of desktop usage stagnates. In fact, mobile search queries are expected to surpass desktop based queries in 2014. If you’re not advertising on mobile you’re ignoring the majority of the search market. But there’s been a disconnect for Google. Mobile CPC’s [...]
Posted in PPC5 Comments
Posted on 24 April 2012.
While on a quest to improve my PPC ad writing skills I’ve come across hundreds of blog posts offering tips and tricks. Some were uninspired, while others seemed like genius ramblings of a mad PPC ninja. Below you’ll find a collection of some the best ad writing tips I’ve come across with my commentary. #1 [...]
