Posted on 13 March 2013.
Mobile, mobile, mobile. Maybe 2013 really is the year for mobile’s breakout party. There has been an explosion of mobile talk at tech conferences all over the country. The most recent SXSW 2013. In a panel chalk full of mobile experts mobile was discussed as the future of retail. There take on it was thought [...]
Posted in Mobile Marketing1 Comment
Posted on 23 January 2013.
This is Part 2 of our interview with Howie Schwartz, CEO of HumanDemand.com. If you haven’t read part 1 you can find it here. Me: Wow, so that sounds really cool. It sounds a little bit more akin to what an affiliate would be used to coming from traditional web based advertising. So let’s say [...]
Posted in Mobile Marketing0 Comments
Posted on 16 January 2013.
Me: Hey Howie thanks for taking the time to do this Interview with me today. Over the last few years you’ve really gone heavy into mobile. You were one of the first people I know of to enter the space aggressively both with your time and money. That says a lot about your “first mover” [...]
Posted in Mobile Marketing2 Comments
Posted on 12 December 2012.
The mobile commerce scene has been buzzing since the most recent Black Friday. There were several stories that arose out of the data during the notorious shopping season. For example, the iPad was responsible for 88% of the tablet traffic over the weekend (despite dropping to 50.4% market share in Q3 The biggest story by [...]
Posted in Mobile Marketing0 Comments
Posted on 31 October 2012.
Mobile advertising is still in it’s infancy. And like all infants its growing and changing at a fast pace. The technology is changing. The way people use mobile devices are changing and evolving too. All of this adds up to a topic that’s tough to keep your finger on the pulse of. But that doesn’t mean we’re [...]
Posted in Mobile Marketing6 Comments
Posted on 24 October 2012.
With the exponential growth of mobile advertising, it’s important to ensure that as media buyers we are diversifying our mobile buys across all facets of mobile media. With the current growth pace of 80 percent [annually?], it’s even more crucial now to consider mobile advertising as one of your primary sources of ad inventory. In [...]
Posted in Mobile Marketing1 Comment
Posted on 29 August 2012.
Although mobile advertising is still in it’s infancy – it’s still a potent opportunity for advertisers. It’s becoming accepted and new tools, networks, and advertisers are entering the market. There are 3 things you’re going to need to kick off your mobile affiliate campaign. 1.) A Mobile Offer 2.) Mobile Traffic 3.) Mobile Tools (Testing, [...]
Posted in Mobile Marketing8 Comments
