Archive | Media Buying

Top 10 Digital Branding & Marketing Trends for 2017 [Infographic]

  It’s that time of year again, where you sit down and write out all your goals and changes that you wish to make for the new year. Many of us as business owners tend to re-evaluate what worked and what didn’t in our approach for both wealth and growth. Borenstein Group has put together […]

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Posted in Affiliate Marketing, CPA Marketing, ecommerce, Media Buying, Mobile Marketing, Search Engine Optimization-SEO, Social Media Marketing0 Comments

What Can Entrepreneurs Learn From Millennial Buying Habits?

It is generally an accepted belief that Millennials live their lives on the internet.  We have all witnessed the familiar behavior – hunched over their iPhones, iPads, Droids, etc. It might be assumed that they even do most of their shopping via mobile apps.   New data, however, suggests that the buying habits of the […]

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Posted in Affiliate Marketing, Case Studies, CPA Marketing, ecommerce, Media Buying, Mobile Marketing, PPC, Social Media Marketing0 Comments

Matomy Media Group Announces Intent to Build Mobile Media Buying Offering on the AppNexus Platform

NEW YORK and TEL AVIV — November 21, 2013 — Global performance marketing company Matomy Media Group today announced a new partnership with AppNexus to build an industry-first mobile performance capability for media buyers. AppNexus offers the online advertising industry’s most powerful, open and customizable advertising technology platform. Matomy’s new performance-based mobile media buying offering […]

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golf media buyer

[Swipe File] A Golf Niche Media Buyer

I love when I see a plan come together. Some of the best campaign building inspiration you could ever hope to have comes by surfing the web. That’s right, simply surfing the web and clicking on ads. When you do that beautiful campaigns literally jump out at you. It was just the other day when […]

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Posted in Media Buying2 Comments

Beware of The Botnets

So you’re doing a little media buying. Perhaps you’re even playing around with real time bidding. When all of a sudden you notice you’ve gotten 1,000 impressions from a particular URL without a conversion. You may very well have just paid for traffic that wasn’t real. It happens to the best of us. Sometimes we […]

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Posted in Media Buying1 Comment

media buying tips and tricks

7 Killer Media Buying Tips

  Get better at media buying. That’s not only advice, that’s a call to action. And that’s not speculative advice either, it’s data driven. Here’s what’s going on. Between RTB exploding to a $7BLN by 2016 and the clear trend of mobile computing taking over desktop – media buying is becoming the skill of the […]

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Improving Your RTB Strategy For Higher ROI

Over the past several months we’ve been talking about how big Real Time Bidding (RTB) is becoming for online advertisers. Well, now we have proof of just how big it’s becoming. Econsultancy recently reported that RTB will be a $7bn market by 2016. From the start RTB has been all about efficiency. Efficiently selling ad […]

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