Posted on 15 April 2013.
I pride myself in staying up to date on most cutting edge digital happenings and seeing trends at the outset. I have to say I missed this one.I was reading about Bitcoins in The Harvard Business review on a flight back from the East Coast and found it fascinating. Once back I then did some [...]
Posted in Industry News2 Comments
Posted on 06 March 2013.
In 2011 Congress Senator Jay Rockefeller attempted to introduce his “Do Not Track Online Act.” At the time there were other privacy related bills in congress. Because of the conflict Se. Rockefeller’s bill never made it out of his own committee. The bill was an attempt to allow consumers the choice of whether or not [...]
Posted in Industry News2 Comments
Posted on 21 November 2012.
Facebook is rolling out a new way for advertisers to track the effectiveness of their ads. In addition to their conversion tracking tool you’ll also be able to track via the “View Tags” system. What Do View Tags Do? The view tags system allows FB to drop a cookie on folks that see specific ads, [...]
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Posted on 14 November 2012.
Have you ever felt like Google skewed their search results to favor those they deemed worthy? Or have you ever noticed how Google’s products dominate their verticals? Well you’re not alone. Others have noticed Google’s favoritism too. In fact, the FTC has taken serious interest in the search giant. So much so that they’d like [...]
Posted in Industry News4 Comments
Posted on 19 September 2012.
With Facebook’s move to become a “mobile first” company, big changes are looming. The ultimate goal – a Facebook Mobile Ad Network with superior targeting. They hope to provide more relevant ads to people wherever they go – even outside of the Facebook platform. Their first step was showing ads on Zynga.com game properties. You [...]
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Posted on 19 July 2012.
And they’ve even put together a fancy new website/ebook combo to share it with you. The book is called Zero Moment of Truth. What the hell does that mean? Well, you’ll find out if you read the book but I’ll try and make it snappy for you… The ZMT is the exact moment you become [...]
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Posted on 03 April 2012.
Groupon’s stock took a nose dive dropping some 17% before the closing bell. That left their stock price at just $15.27 (They launched their IPO at $20). That’s a serious punch in the mouth after the SEC announced a possible look into Groupon’s financials. The SEC hasn’t made up their mind yet though, unsure if [...]
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