Archive | Email Marketing

Content Marketing Trends to Follow in 2017

As a content marketer it is not only a good rule of thumb to keep up on current trends, but also to look forward into the future for helpful tips that could very well either make your marketing agenda or brake it. For instance, what trends will carry over from this year to help shape […]

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Posted in Affiliate Marketing, Blogging, Content Creation, Email Marketing, Social Media Marketing0 Comments

Email Marketing – Holiday Planner for 2016

If you have gone in any retail store over the last couple of weeks, you probably let out a sigh of disgust at all the Halloween and Christmas decorations.  Even if  you are a big green grinch you should know that the holiday season is often many retailer’s (eCommerce or otherwise) money maker. And just […]

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Where in the World Are Your Subscribers? Tips for Effective Geotargeting

As email marketers we are constantly striving to make our outbound campaigns even more personalized than before.  To do this some of us have taken up the art of geotargeting so that we can now provide our subscribers with content that is relevant to their location. I’ve said it before, and I’ll say it again […]

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Posted in Affiliate Marketing, Email Marketing1 Comment

The Ultimate Guide To Using Emojis In Email Marketing

A goofy looking smiley face. An airplane. A star. Even a rocketship or cute looking cat with hearts for eyes. No, I’ve not gone mad, I’m talking about the likelihood that you have probably seen one or more of these as part of email subject lines in your inbox. While emojis are fairly new, symbols […]

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5 Mistakes To Avoid In Your Outbound Emails

Email, even to this day, continues to be our primary means of communicating with our audience. Because of this, it is more important than ever to make certain your brand is reflected in every email that is sent. Unfortunately, we (marketers as a whole) seem to be getting worse rather than better when it comes […]

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Posted in Affiliate Marketing, Email Marketing0 Comments

How to Re-Engage a Dormant Subscriber List [Infographic]

It often comes as quite surprise to most companies when they find out that 60% of subscribers in the average email list are dormant. For a company with 20,000 email subscribers, that’s 12,000 emails that have dropped off. In the email marketing world, losing subscribers is close to something like – death.  Ok, ok.  I’m being […]

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Reports Show Email Marketing Efforts Are Dipping Below 80%

According to a recent study conducted by global data solutions provider Return Path only about 79& of permissioned email marketing messages actually reached their reader’s intended inboxes.  This of course shows a decline from 2014 when 83% of all commercial email was successfully sent to their prospective destinations.   “This means for every five emails […]

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