The studies show that women “control purchasing power” in today’s online landscape. How big is the market? Apparently it’s pretty damn big.
Women represent the largest marketing opportunity in the world
- Harvard Business Review
Statistically this is true all over the world.
How long have you ignored marketing to women? If you haven’t ignored marketing to women how well are you doing?
Marketing to women isn’t just about selling lip stick and blush. That’s a seriously outdated thought process. Today’s intelligent marketers are figuring out how to connect with women in meaningful ways to sell computers, cars, and even tools.
When you sit down to build out your next affiliate campaign consider the women demographic. Consider building out a set of creative and landers to target women specifically. Speaking to specific demographic and psychographic audiences will help you improve conversions. Don’t forget the largest marketing opportunity in the world.
In celebration of Affiliate Summit here is a video of theirs discussing strategies for marketing to women. It’s smart and full of great angles for selling to women. It’s a bit long but well worth a look through.