Modern marketing with the modern marketer [Infographic]

Marketing is a rapidly transforming profession. Now more than ever, Marketers have to be proficient in and knowledgeable about a wide array of topics and skills. They have to speak all languages – part artist, part scientist. On the creative side, marketers must understand and be able to produce engaging written and visual content, and [...]

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Posted in Affiliate Marketing, CPA Marketing0 Comments

FTC Not Doing Enough to Distinguish Paid Content?

Over the past few years, the Federal Trade Commission has issued several statements and regulations that require search engines to make it clear what results are paid, and which are organic. However, as pointed out by both The Wall Street Journal and consumers, it isn’t always as clear as it should be.  And the FTC [...]

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Posted in Affiliate Marketing, Blogging, CPA Marketing, Industry News, PPC0 Comments

What can Alibiba do for you?

Amazon and Ebay have been dominating the online shopping marketplace for many years, but Alibaba, a comparably young tech giant from China, is swimming in profits and continues to heat up. Alibaba now has the biggest IPO of all time. But let’s start at the beginning. Alibaba Group was funded by Jack Ma in his [...]

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Posted in ecommerce1 Comment

Workplace Shifts from Office to … Everywhere. How Technology is shaping the Workplace [Infographic]

Back in 1969, an episode of Tomorrow’s World made “bold” predictions about workplaces of the future taking photographs of documents and recording messages on cassette tapes. Clearly, it’s hard to think outside our own reality. But the nature of the workplace is changing fast, and technology is the primary driver of it. The infographic How [...]

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Posted in Home Business, Productivity0 Comments

New AdWords Features Augment Text-Only Mobile Ads

In spite of the supposed preference for images and graphics, text-only ads continue to perform well on mobile devices. Google has just announced a plan to alter the format of their mobile Adwords. Michael Levanduski of Performance Marketing Insider reports that the new ads “will have a larger headline, which will be blue by default.” [...]

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Posted in Mobile Marketing0 Comments

Yahoo’s Mobile Ad Revenue Trends Upward — Mayer’s Strategy Unfolding

Yahoo has been having a rough time of it the last several years. Until recently, the news has been mostly negative – a slow and persistent decline in revenue. But new CEO Marissa Mayer has embarked on a bold new direction, buying up all sorts of smaller tech firms. Now, her purpose is becoming clearer, [...]

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Posted in Affiliate Marketing, Mobile Marketing0 Comments

Facebook Surpasses YouTube As Website With Most Desktop Video Views

In a surprising turn of events YouTube has been bumped down to the number two spot for online video views. According to comScore, Facebook racked up over a billion more video views than YouTube in September. This move is mainly the result of Facebook’s somewhat new auto-play feature that plays videos as soon as they [...]

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Posted in Social Media Marketing2 Comments

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