Did GoDaddy go to far with their new “related” video – Bad Marketing?

Last week GoDaddy released a couple of new commercials.  Like many of their past commercials, their objective (I believe) was to send a clear message regarding the ease of creating your own website but yet remain funny and offbeat. The first of the two commercials, Stick It, starts out with a woman who tells us her [...]

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Posted in ecommerce0 Comments

The Psychology of Colors in Marketing [Infographic]

Color is a meaningful constant for sighted people as well as a super powerful psychological tool.  Your choice of colors for sales pages, landing pages, etc can either send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Countless studies have found that the use of certain [...]

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Posted in Affiliate Marketing, Blogging, Case Studies, CPA Marketing, ecommerce, Home Business, Mobile Marketing, Social Media Marketing0 Comments

5 Secrets to Writing Winning Headlines

You’ve just written killer sales copy you know is going to blow away the competition and get readers to ‘click now.’  Good for you! But unless you get someone to read it, you’re dead in the water. Statistics prove that 80% of your readers don’t bother going past your headline. It has to be just [...]

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Posted in Affiliate Marketing, Blogging, Copywriting, ecommerce, Search Engine Optimization-SEO0 Comments

OfferVault Presents Google’s New Shopping Scripts And What You Can Do With Them

Whether you are convinced Google is trying to take over the world, or you think they are simply a company who is simply fantastic at innovating ways to give people what they want, one thing is certain. They are succeeding, and they succeed because they excel at making things simple for the end-user. With Google [...]

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Posted in PPC0 Comments

How People Buy: The Evolution of Consumer Purchasing [Infographic]

“Retail therapy” – We have all heard the term and most likely put it into practice more than we would care to admit.   It’s the very thing that, like it or not, most of our holidays are geared towards…. Shopping.  Buying.  Spending our hard earned dollars on stuff we either need or just plain [...]

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Posted in Affiliate Marketing, ecommerce, Home Business0 Comments

Green Coffee Bean Manufacturer Fined $3.5 Million for Allegedly Misrepresenting Aspects of Flawed Study

Applied Food Sciences, Inc. (“AFS”), has settled Federal Trade Commission charges that it used the results of a flawed study to make baseless weight-loss claims about its green coffee extract to retailers, who repeated those claims in marketing finished products to consumers. The FTC complaint alleges the study was hopelessly flawed and that no reliable [...]

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Posted in CPA Marketing0 Comments

ALS Ice Bucket Challenge – What your business can learn from Sarah Palin

The “Holy Grail” of any marketing campaign is being able to create viral meme’s on demand. So it is no wonder that when an idea like “planking” or the guy that raised thousands of dollars to make potato salad takes root, marketers start writing opinions about what we can learn by studying the fall-out. After [...]

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Posted in Social Media Marketing0 Comments


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