Matomy Acquires MobFox, Europe’s Leading Mobile Advertising Platform

Matomy Acquires MobFox, Europe’s Leading Mobile Advertising Platform   -       Materially strengthens Matomy’s position in key growth markets of mobile and programmatic advertising -       In line with stated strategy of investing in proven innovative technologies -       Total consideration of $17.6m -       Transaction follows recent announcement of strategic partnership with Publicis Groupe   TEL AVIV and [...]

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Posted in Affiliate Marketing, CPA Marketing, Featured, Industry News0 Comments

California Anti-SPAM Decision Clarifies Rule on Issue of Identifying Sender in Body of Commercial Email

California Anti-SPAM Decision Clarifies Rule on Issue of Identifying Sender in Body of Commercial Email The California Court of Appeal ruled in a putative class action, Rosolowski et al. v. Guthy-Renker LLC, that a commercial email header does not violate California’s anti-SPAM statute “merely because it does not identify the official name of the entity which sent [...]

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Posted in CPA Marketing0 Comments

5 Best Hosting Solutions for Affiliate Marketers

HostGator HostGator has over 400,000 customers and hosts more than 8 million domains. These statistics are nothing short of an indicator of how good HostGator is with their customers and the quality of their services. There may not be many high profile sites that are resource intensive that use HostGator but for smaller websites HostGator [...]

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Posted in Affiliate Marketing0 Comments

Women Make up 80% of Pinterest Users [Infographic]

Pinterest has become a powerful platform for brands where they can accelerate their content generation and scale their communities with the assistance of amplified social content. Since Pinterest is a visual network that is highly search focused it attracts many different types of customers who eventually want to try to build the products they see [...]

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Posted in Social Media Marketing0 Comments

2014 Holiday Retail Audit: Hidden Opportunities Revealed for Competitive Differentiation in Time for Holiday

A survey carried out by eBay Enterprise of over 1,000 online retailers revealed that retailers are prioritizing investments in marketing, customer service and price over strategic infrastructure. Retailers have refocused their efforts on ramping up their marketing campaigns by investing in data capture and analytical software including email promotions, social media and search engine optimization. [...]

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Posted in ecommerce, Mobile Marketing0 Comments

FTC Action Alleges Violations of the Restore Online Shoppers’ Confidence Act Against Internet Marketers

At the Federal Trade Commission’s request, a U.S. district court has temporarily stopped a group of marketers in Nevada and California from conducting business using “FREE” trial offers and health claims that the FTC charges are deceptive and illegal to pitch green coffee bean extract and another dietary supplements.  The FTC is seeking to permanently [...]

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Posted in Affiliate Marketing0 Comments

Increase your engagement with potential customers via Facebook in 3 practical steps.

1. Study your Facebook page and absorb its space potential. In order to give your Facebook page a distinctive and precise look, upload the optimum image size – 1702 x 630 pixels at 72 dpi – this will give you a cover consisting of 851 x 315 pixels. The prime upload size for you SMB’s [...]

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Posted in Social Media Marketing0 Comments

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