Green Coffee Bean Manufacturer Fined $3.5 Million for Allegedly Misrepresenting Aspects of Flawed Study

Applied Food Sciences, Inc. (“AFS”), has settled Federal Trade Commission charges that it used the results of a flawed study to make baseless weight-loss claims about its green coffee extract to retailers, who repeated those claims in marketing finished products to consumers. The FTC complaint alleges the study was hopelessly flawed and that no reliable [...]

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ALS Ice Bucket Challenge – What your business can learn from Sarah Palin

The “Holy Grail” of any marketing campaign is being able to create viral meme’s on demand. So it is no wonder that when an idea like “planking” or the guy that raised thousands of dollars to make potato salad takes root, marketers start writing opinions about what we can learn by studying the fall-out. After [...]

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Apple Pay – What exactly does it mean for the future of mobile payments

The big announcement today was the iPhone 6, Apple Watch (ok didn’t Samsung just do that and flop?) and Apple Pay.   This in my opinion is the company’s attempt to do what Google could not and replace your wallet with your phone. A screenshot from Apple’s announcement of Apple Pay.   As an article [...]

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A day in the life of web content [Infographic]

You are plugging away, churning out those articles week after week.   If you are like the rest of the blogging world, you either do one of two things:  walk away from your blog and totally not give two shakes about who views it   OR  share that sucker with anyone and everyone you can [...]

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Browsewrap Terms Not Enforceable Without Express Consent

Browsewrap Terms Not Enforceable Without Express Consent Last month, the U.S. Court of Appeals for the Ninth Circuit ruled that in the absence of a prompt that requests users to affirmatively acknowledge the Terms of Use, a website’s practice of making terms of use available via conspicuous hyperlinks is insufficient to provide notice to users [...]

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How to increase traffic the right way

If  you are reading this, you are most likely someone that has a web presence.  Someone that has a business online that is in constant need of traffic.  From a local company, a blogger, aspiring actress/singer on YouTube, fitness wannabe guru on Instagram, or that guy that sells random nicknacs from china on ebay for [...]

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Posted in Affiliate Marketing, Blogging, CPA Marketing, ecommerce, Search Engine Optimization-SEO, Social Media Marketing0 Comments

It’s ALL in the Name- Famous Rebrands [Infographic]

Will people remember your brand from years to come?  Is it timeless or forgettable? What comes to mind when people see your logo or hear your brand name? Branding is a huge part of building a business that will stand the test of time.  One that has loyal followers and consumers.   But unlike what [...]

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Posted in Affiliate Marketing, Blogging, CPA Marketing, CPA Marketing, ecommerce, Home Business, Social Media Marketing0 Comments

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