Scoop

In this constantly evolving industry, it is often too easy to become complacent when it comes to finding the best offers to keep the cash flowing. With so many opportunities, it’s important to understand why you are profitable. Spend some extra time understanding your tests, asking yourself detailed questions as you analyze each offer. Once [...]

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Google has rolled out a new beta program within its “communication extensions” program.  This will allow adwords advertisers to collect email addresses directly from their adwords ads. At first this sounds like an amazing opportunity for any leadgen advertiser; however, this could potentially spell trouble…particularly for affiliate leadgen advertisers.  Lets take a look at a [...]

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I know that we have been covering a ton of mobile marketing information here on the blog recently, but it’s for good reason.  Mobile marketing innovations are currently exploding, resulting in countless new opportunities for affiliate marketers. Another new opportunity has “jumped up” in local mobile marketing which will specifically provide local retail businesses with [...]

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Now that Valentine’s Day is over, do you feel like you’ve capitalized on the holiday, or do you think you could have strategized better and come out of the holiday more profitable? Seasonal advertising takes a great deal of planning in order to be successful, but more importantly it requires a deeper understanding of consumer [...]

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Another piece of news on the mobile marketing front…and once again another opportunity to potentially cash in huge. According to the Financial Times, Facebook is set to launch advertising on mobile devices.  This comes as no surprise for a few reasons: 1 – Facebook is looking to increase revenues any way possible for the IPO [...]

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Recently, admob made an announcement that they are changing the AdMob auction for their CPC ads.  Checkout their official announcement:  To ensure that we deliver the most effective mobile ads marketplace to our customers we are changing the AdMob auction for all cost-per-click (CPC) ads. Effective February 15, 2012, AdMob will move to an AdWords-style [...]

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At this point you should have a basic demographic profile of the type of person you are looking to get your ad and offer in front of.  You should have information like:  gender, age, race, education, income, etc. After my last post, I got a ton of questions about the basics of demographic targeting and [...]

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